Avinor has created a visual identity to be used for the whole of the company’s activities in order to present a unified and holistic face to partners, customers, and the public. Our visual identity requires that logos, colours, fonts, images, and graphical elements be used in a clearly defined manner. We want it to be managed and developed within the framework provided.
The visual identity is built around the concept of connections and relationships.
Avinor is responsible for ensuring that airports work optimally for travellers and partners. We create valuable relationships through effective connections. We ensure that sequences of complex events are experienced as reliable, seamless, and comfortable for the user. The visual identity of two points joined by a line emphasises our corporate social responsibility of connecting the country in a safe, reliable, and predictable way. Avinor creates connections from north to south and east to west. Major airports are linked to minor ones, allowing travel from one place to the next. Norwegian airlines are linked with international ones, making it possible to meet up with family, friends, and business associates.
We create valuable relationships by connecting Norway and connecting Norway to the rest of the world.
- Avinor Branding Manual 2.6 MB pdf
- Logofiler Avinor 970 KB zip
- Logofiler Bergen lufthavn 14,9 MB zip
- Logofiler Oslo lufthavn 12 MB zip
- Logofiler Trondheim lufthavn 14,9 MB zip
- Logofiler Stavanger lufthavn 15 MB zip
- Logofiler Air Navigation Services 9 MB zip
- Profilfont Avinor Sans 448 KB zip
- Merkeplattform 438 KB pdf
- Felix&Fiona profilmanual 1 MB pdf
Brand profile images
Our brand profile images and illustrations are available in our media archive. Avinor and the photographer should be credited whenever they are used.
Avinors graphical profile
Graphical profile
Logo
The logo comprises six specially designed characters that form the Avinor word picture and the dot-connect symbol.
The logo should always be used in its entirety: i.e. never separate the symbol from the word picture. The symbol and letter shapes should never be changed or modified in any way.
The logo should always be reproduced in black, white, or Avinor Violet (Pantone 512 CP). No other colour combinations are allowed.
The colour choice should be based on a carefully considered assessment of the contrast between the logo and its background.
Background placement
The black logo should be used on light backgrounds. The white logo should be used on dark backgrounds. The Avinor Violet logo should be used only where the background is completely white.
Never place the black logo on a dark background or the white logo on a light background as both of these will result in too low a contrast and poor readability. Never place the Avinor Violet logo on any background other than white.
There should always be enough space around the logo to ensure a crisp, clean visual image. Where the preferred clear space is not possible, the minimum clear space should be used. This applies to surfaces that have extremely limited surface area.
Brand profile colours
The following colours are the only ones allowed for reproductions using the trade mark. Our colours are primarily Pantone® colours and these are our “optimal colours”. All colours should match the coated and uncoated Pantone® values as closely as possible to ensure the same colour reproduction across all media.
Avinor Violet: CMYK: 53 / 99 / 3 / 18, HEX: #84216B
Avinor Mint-Blue: CMYK: 68 / 0 / 36 / 0, HEX: #42B8B2
Avinor Dark Violet: CMYK: 85 / 100 / 6 / 30, HEX: #470A59
Avinor Yellow Ochre: CMYK: 0 / 35 / 90 / 0, HEX: #FFBB00
Avinor Orange: CMYK: 0 / 77 / 100 / 0, HEX: #FE3B00
Other colour codes can be found in the branding manual.
Typography
A special typeface has been created to serve as the primary typeface in all of Avinor’s applications and this is the only sans serif font that should be used.
The typeface is available in three different weights (light, medium, and bold) to suit a variety of applications. The Avinor Sans font can be downloaded from the list above.
Kepler has been chosen as a secondary typeface for easier readability in longer texts.